TheySkin is one of the first non-binary skincare brands to reach the Australian Market.  B Communication was appointed to manage the entire marketing process from the development of the core brand through to the launch.  This launch required a unique strategy to engage with its targeted demographic and the branding was extremely important to portray the correct intentions.

​A strategy including Facebook ad campaigns, pre launch giveaway, influencer engagement, user generated content and blog establishment was used.  The brand is launching in March 2022 and has already been featured in Style Magazine.

This strategy also includes building the profile of Leona Gallagher, the founder, to ensure credibility and reliability in the brand.